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October 2, 2003
By: TOM BRANNA
Editor
Energizer Holdings’ Schick Wilson Sword division sued Gillette in the U.S. District Court in Hartford yesterday, saying that the Boston-based company’s famous “Best a Man Can Get” slogan amounts to false advertising.Schick, Milford, CT, which for years lagged behind Gillette in both razor technology and sales, introduced a four-bladed men’s razor dubbed Quattro last month and said it offers a closer shave than Gillette’s top-end Mach3 Turbo razor.Thus, the ...
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